This is a must watch video. How many of us truely like starbucks for its coffee??? I have to confess that I dont. But i still visit their outlet for the message that theydeliver. Also they always come up with these AV ads which are simply fabulous.
The point that i want to make here is whether a Brand can sustain with these kind of strategies and may be not improve their product???
I think that way ahead for marketers is to focus on CSR activities which is related to the current issue , this not only puts the brand in the limelight but also helps them to be the top of the mind recall click. Rather in the marketing lingo, it tops the list in your consideration list!!!
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